case studyEcho Show Now Playing Screen
This case study highlights how small, incremental changes can create a significant impact on your business and customers. As Charles Eames once said, "The details are not the details. They make the design." The goal here is to illustrate that the details truly matter, perhaps more than we often realize.
The Before
“Alexa, play music” is the most common request on Alexa devices today. And what do we do with that request? We play music. Simple, straightforward, and elegant. We display the album art, song title, artist, and album of your requested track. But what small, incremental improvements could we make to this experience? An experience that millions interact with every day, one that stands as the single most popular destination across our Echo family of devices.
What We Know
This case study highlights how small, incremental changes can create a significant impact on your business and customers. As Charles Eames once said, "The details are not the details. They make the design." The goal here is to illustrate that the details truly matter, perhaps more than we often realize.
To address these pain points and support our customers' JTBD, my team developed an API that enables audio providers, such as Spotify, to share their proprietary "secret sauce" of recommendations directly on our Now Playing screen.
AMAZONProduct Design & Research Manager, Alexa
I lead UX design for Alexa’s multimodal experiences, integrating voice, touch, and visuals across Echo devices, Fire TV, and mobile. My team creates LLM-powered features across audio, video, recipes, Fire TV Channels, and utility surfaces like timers and alarms. We focus on discovery, playback, and monetization at global scale, designing for over 90 million monthly active users on more than 600 million Alexa-enabled devices.